1. News
July 4, 2016

Paytm forms strategic partnerships with retailers in India

Indian mobile payment platform Paytm has formed strategic partnerships with leading retailers in the country.

Indian mobile payment platform Paytm has formed strategic partnerships with leading retailers in the country.

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Consumers can now pay for their purchases with Paytm in retail outlets such as Heritage Fresh, V2 Retail, Pai International (Pai Mobile) and WH Smith, reported Dnaindia.com.

Enabling cashless payments will reduce various issues related to cash transactions.

"We enable greater convenience to our user base while giving them more payment options and seamless checkout processes."

These partnerships are part of the Paytm’s plan to to enter the country’s tier II and tier III cities.

Using Paytm at retail outlets will allow users to receive promotional offers and schemes on the app.

Paytm senior vice-president Kiran Vasireddy was quoted by the website as saying: "With this, we enable greater convenience to our user base while giving them more payment options and seamless checkout processes.

"In addition to the user convenience, we are quite confident that we will also bring in more footfalls to our partner stores."

Paytm can also be used at restaurants such as Cafe Coffee Day, Pizza Hut and KFC.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.