Indian mobile payment platform Paytm has formed strategic partnerships with leading retailers in the country.
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Consumers can now pay for their purchases with Paytm in retail outlets such as Heritage Fresh, V2 Retail, Pai International (Pai Mobile) and WH Smith, reported Dnaindia.com.
Enabling cashless payments will reduce various issues related to cash transactions.
These partnerships are part of the Paytm’s plan to to enter the country’s tier II and tier III cities.
Using Paytm at retail outlets will allow users to receive promotional offers and schemes on the app.
Paytm senior vice-president Kiran Vasireddy was quoted by the website as saying: "With this, we enable greater convenience to our user base while giving them more payment options and seamless checkout processes.
"In addition to the user convenience, we are quite confident that we will also bring in more footfalls to our partner stores."
Paytm can also be used at restaurants such as Cafe Coffee Day, Pizza Hut and KFC.
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus