Online performance marketing and technology firm Pepperjam has collaborated with an e-commerce platform provider Magento to offer instant access to the Pepperjam Network.
The collaboration offers a platform to the merchants so they can easily activate and organise affiliate programs directly within their commerce platforms.
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Both companies will be able to integrate their e-commerce platform and affiliate programmes.
Pepperjam chief strategy officer Greg Shepard said: “As the affiliate channel continues to grow as a major source of online revenue, companies like Pepperjam and Magento need to work together to remove the bottlenecks that prevent retailers from doing what they want to do, sell great products.
“We are honoured that Magento selected Pepperjam Network for this integration. Now, any merchant using Magento is just a few, simple clicks away from going live on the Pepperjam Network.
“Most advertisers aren’t technology companies, they’re retailers. They shouldn’t have to spend resources on tedious tasks that can be managed through technology.”
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By GlobalDataThe integration of the Pepperjam Network into Magento’s platform allows brands and retailers to optimise time and resources.
A fully automated system that helps save time and minimise the need for IT support is also included for merchants.
Magento senior vice-president of strategy Mark Lenhard said: “Magento’s collaboration with Pepperjam allows us to extend to our valuable network of merchants a fast, efficient solution for increasing ROI on their marketing campaigns.
“By automating many of the back-end processes that tie up time and resources, merchants now have access to a powerful solution for deploying targeted, more personalised campaigns that drive sales."
Shepard added: “This partnership comes on the heels of some major momentum that we’re seeing as a company.
“At Pepperjam, we’re continuing to ramp up our offering and anticipate additional growth across our business and the industry as a whole, as we achieve unparalleled results for our advertisers, publishers and agency partners.”
