PGA TOUR Superstore is set to open its first interactive retail store for golfers in Houston, Texas.
Opening on 12 November, it will be the anchor tenant of Portofino Shopping Center at the Woodland layout.
It will feature eleven swing simulators and hitting bays, an expansive putting green, and an in-house club making and repair facility to offer better experience to customers.
This will be PGA TOUR Superstore's 27th outlet in the US and also the largest golf and tennis specialty outlet in Houston. It currently has three stores in Texas at Accent Drive, Plano, and Southlake.
The company's president and chief executive officer Dick Sullivan said: "Houston is a premier market for golfers and tennis players, and the Woodlands is an ideal location to introduce what we believe is the best experience in golf retail.
"Despite some other golf retailers that have closed stores this year, our brand is redefining the experience and continues to expand into new markets across the country.
"We are bullish and remain focused on delivering an unparalleled retail experience with huge product assortments for golf and tennis and passionate people who continue to allow us to grow."
PGA TOUR Superstore is also planning to open three more stores in 2017. The retailer has recently acquired a Sports Authority location in Arizona and will open outlets in Hilton Head of South Carolina and Jacksonville of Florida next year.
Sullivan added: "Our experiential model serves golfers of all abilities from those just beginning to learn the game to avid low-handicappers.
"We couldn't be more optimistic about our future and we will continue to focus on inspiring our customers to love the game as much as we do."