US-based global technology company Pitney Bowes has entered a partnership with digital marketing agency NMPi to provide online retail solutions.

Through the partnership, Pitney Bowes intends to enhance its e-commerce offering with improved consumer marketing solutions such as international paid-search campaigns, display advertising, social media advertising and fully optimised Google shopping experiences.

Pitney Bowes consumer and merchant solutions senior vice-president Jonathan Kapplow said: “Driving demand and ultimately purchases is one of the most unique and important things Pitney Bowes does for its clients.

“We’ve worked with NMPi to develop successful marketing campaigns for many leading retailers who have taken their business cross-border.

“This formal relationship will allow us to innovate together and bring new performance-based digital marketing solutions to all of our clients.”

Consumer marketing and customer engagement form significant aspects of Pitney Bowes’ complete cross-border offering, which is an end-to-end global e-commerce solution designed for enterprise retail cross-border expansion.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
“We’ve worked with NMPi to develop successful marketing campaigns for many leading retailers who have taken their business cross-border.”

The company will also leverage NMPi’s capabilities to offer digital marketing solutions to its cross-border clients.

NMPi CEO Luke Judge said: “In today’s competitive global environment, retailers need every measure of help they can get in driving top-line growth and running their day-to-day operations.

“Cross-border revenue streams driven by effective digital marketing solutions can help alleviate some of that pressure, but it is often difficult to put the right people and processes in place to get that started.”

NMPi provides strategies across paid search, display, paid social and analytics, serving fashion, retail and other sectors.

Pitney Bowes offers solutions in customer information management, location intelligence, customer engagement, shipping, mailing and global e-commerce.


Image: Pitney Bowes, Harlow. Photo: courtesy of The JR James Archive via flick.com.