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US-based global technology company Pitney Bowes has entered a partnership with digital marketing agency NMPi to provide online retail solutions.

Through the partnership, Pitney Bowes intends to enhance its e-commerce offering with improved consumer marketing solutions such as international paid-search campaigns, display advertising, social media advertising and fully optimised Google shopping experiences.

Pitney Bowes consumer and merchant solutions senior vice-president Jonathan Kapplow said: “Driving demand and ultimately purchases is one of the most unique and important things Pitney Bowes does for its clients.

“We’ve worked with NMPi to develop successful marketing campaigns for many leading retailers who have taken their business cross-border.

“This formal relationship will allow us to innovate together and bring new performance-based digital marketing solutions to all of our clients.”

Consumer marketing and customer engagement form significant aspects of Pitney Bowes’ complete cross-border offering, which is an end-to-end global e-commerce solution designed for enterprise retail cross-border expansion.

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“We’ve worked with NMPi to develop successful marketing campaigns for many leading retailers who have taken their business cross-border.”

The company will also leverage NMPi’s capabilities to offer digital marketing solutions to its cross-border clients.

NMPi CEO Luke Judge said: “In today’s competitive global environment, retailers need every measure of help they can get in driving top-line growth and running their day-to-day operations.

“Cross-border revenue streams driven by effective digital marketing solutions can help alleviate some of that pressure, but it is often difficult to put the right people and processes in place to get that started.”

NMPi provides strategies across paid search, display, paid social and analytics, serving fashion, retail and other sectors.

Pitney Bowes offers solutions in customer information management, location intelligence, customer engagement, shipping, mailing and global e-commerce.

Image: Pitney Bowes, Harlow. Photo: courtesy of The JR James Archive via