In-store product location solution provider Point Inside has introduced a new Deals Personalization tool as an extension to its StoreMode platform.
The new solution will enable retailers to utilise historical shopping information and combine it with their in-store physical location to provide relevant, customised deal recommendations.
These recommendations will be supplied through the retailer's branded mobile app.
Point Inside co-founder and CEO Josh Marti said: “More and more shoppers are using their smartphones to assist with purchasing decisions while in-store.
“This presents a huge opportunity for retailers to engage shoppers via mobile and present deals in real-time that are relevant to their shopping trip and personal preferences.
“With the launch of Deals Personalisation, we're empowering retailers to provide shoppers with recommendations and deals that are more tailored than ever before.”
The company noted that a 2015 survey found that the young generation is interested in receiving personalised offers on their smartphones.
Deals Personalization enables retailers to customise recommendations according to the shoppers' in-app search history, shopping list contents and physical location in-store.
The solution is expected to improve in-store shopping experience of the customers and boost click-through rates for retailers.
Point Inside chief revenue officer Patrick Giusti said: “Mobile deal recommendations are becoming a focus for big-box retailers as they look to enhance the in-store shopping experience.
“The majority of millennial shoppers have shown interest in digital coupons and deals, and since this demographic grew up with personalised online experiences, it's a natural progression to offer these consumers the same type of deals when they shop in brick-and-mortar stores.”
Deals Personalization is developed on Point Inside's StoreMode platform that incorporates a digital representation of each retail store with current product locations, departments and services.
The digital map is infused with enterprise data and mobile shopper usage that give the retailers complete information about the happenings of all retail stores.
The tool not only allows retailers to devise customised deals based on the procured data but it also provides the shoppers with indoor mapping, product location and store-specific search facilities through the app.