Profitero has extended its alliance with global performance management company Nielsen Japan in order to deliver customised e-commerce solutions to support the expanding market in the country.

The company is now offering digital shelf expertise for global and local brands in Japan.

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Profitero CEO and co-founder Vol Pigrukh said: “No two e-commerce markets are the same, and our customers require in-depth insights that are specific to Japan.

“To increase market share and gain a competitive advantage in Japan, our customers can now rely on Profitero’s digital shelf data to benchmark their e-commerce performance and drive sales growth.”

"Our strategic alliance with Profitero lets us offer our clients a greater breadth of tried-and-tested e-commerce solutions."

Nielsen already offers Profitero’s Digital Shelf 360 product suite to its global brand clients and helps them to correlate online performance with actual sales data.

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Profitero recently added Amazon Japan to its FastMovers report series, which is released on a monthly basis to highlight the products with best sales performance across key categories on Amazon.

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In its first FastMovers report, the company analysed categories such as beer and spirits, dog food, haircare, make-up and skincare.

Nielsen Japan managing director Toshihiro Fukutoku said: “Japan is such an important e-commerce market now, making it critical for our clients to understand the many dynamics of online sales and activation.

“Our strategic alliance with Profitero lets us offer our clients a greater breadth of tried-and-tested e-commerce solutions, and provides new insights into Japan’s e-commerce landscape to help them grow and succeed online.”

Profitero tracks over 450 million products across more than 5,000 online stores for global consumer brands and retailers.