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June 28, 2016

Profitero launches e-commerce platform for brands to track product performance

Irish e-commerce service Profitero has introduced its Digital Shelf 360 platform to help brands track and accelerate product performance across several retailer sites.

By Lopamudra Roy

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Irish e-commerce service Profitero has introduced its Digital Shelf 360 platform to help brands track and accelerate product performance across several retailer sites.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

Connecting what shoppers see on a retailer’s ‘digital shelf’ with resulting online sales and category share data, Profitero ‘s Digital Shelf 360 delivers a 360° view of product content, availability, assortment, pricing, retailer search ranking, ratings and reviews, as well as retailer-specific sales and share.

Profitero strategy and insights vice-president Keith Anderson said: "E-commerce teams need a solution that goes beyond a simple online store audit but also connects digital shelf metrics with online sales and category share to help them comprehensively improve e-commerce performance.

"More brands are upgrading from other solutions to Digital Shelf 360 because it’s the only platform that consolidates this valuable data in one place for rapid decision-making."

"As more spending moves online, brands have a greater need for performance measurement in the e-commerce channel."

The new solution facilitates competitive benchmarking and active stock keeping unit (SKU) management, all from within easy-to-use dashboards.

Profitero CEO and co-founder Vol Pigrukh said: "As more spending moves online, brands have a greater need for performance measurement in the e-commerce channel.

"Digital Shelf 360 is designed expressly to help brands win in digital."

Profitero monitors what several brands see and buy online, thereby actively tracking more than 300 million products across 40 countries for global consumer brands and retailers.


Image: Global dashboard of Profitero . Photo: courtesy of Profitero .

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.