Profitero .jpg” width=”366″ />Irish e-commerce service Profitero has introduced its Digital Shelf 360 platform to help brands track and accelerate product performance across several retailer sites.
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
Connecting what shoppers see on a retailer’s ‘digital shelf’ with resulting online sales and category share data, Profitero ‘s Digital Shelf 360 delivers a 360° view of product content, availability, assortment, pricing, retailer search ranking, ratings and reviews, as well as retailer-specific sales and share.
Profitero strategy and insights vice-president Keith Anderson said: "E-commerce teams need a solution that goes beyond a simple online store audit but also connects digital shelf metrics with online sales and category share to help them comprehensively improve e-commerce performance.
"More brands are upgrading from other solutions to Digital Shelf 360 because it’s the only platform that consolidates this valuable data in one place for rapid decision-making."
The new solution facilitates competitive benchmarking and active stock keeping unit (SKU) management, all from within easy-to-use dashboards.
Profitero CEO and co-founder Vol Pigrukh said: "As more spending moves online, brands have a greater need for performance measurement in the e-commerce channel.
"Digital Shelf 360 is designed expressly to help brands win in digital."
Profitero monitors what several brands see and buy online, thereby actively tracking more than 300 million products across 40 countries for global consumer brands and retailers.
Image: Global dashboard of Profitero . Photo: courtesy of Profitero .
Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus