Retail intelligence and analytics services firm Quri has partnered with sales and marketing agency Acosta to strengthen its performance-driven merchandising solutions for clients.

The partnership will allow Quri to broaden its collection of in-store merchandising conditions data through integration with Acosta to provide improved services to their mutual brand customers.

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In return, Quri will offer insights to Acosta that will be useful to maximise time spent with their brands' retail customers by laying emphasis on the highest value activities in store.

Quri CEO Justin Behar said: "This union of one of the world's largest retail workforces and the industry's most innovative and advanced market solution to-date means CPG brands will see a benefit via improved retail selling and merchandising execution.

"With this new Quri partnership, Acosta's team can spend less time auditing and more time selling and providing exceptional service to retailers on behalf of brands."

"Acosta's depth of industry knowledge and added resources will benefit both retailers and shoppers alike. Improved merchandising leads to better customer experiences and will help increase loyalty and satisfaction long-term."

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Acosta’s clients are expected to leverage both on and off-shelf data-driven support of key merchandising initiatives to realise headquarter-level and store-level benefits.

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Brands can also have improved merchandising execution due to a more efficient direction to Acosta's field labour workers in-store, utilising data and insights provided by Quri.

Acosta retail strategy and operations executive vice-president Ned Peverley said: "As competition at the shelf continues to intensify for consumer-packaged goods, brands need every possible advantage to put their best face forward in store.

"Our role is to leverage key insights to help drive greater sales and market share for consumer goods manufacturers, and with this new Quri partnership, Acosta's team can spend less time auditing and more time selling and providing exceptional service to retailers on behalf of brands."