US-based retail real-time execution and workforce management solutions provider Reflexis has received equity investment from Great Hill Partners.

The proceeds from the financing will be used by Reflexis to enhance its technology portfolio.

Reflexis founder and CEO Prashanth Palakurthi said: "Retailers are recrafting operating models to meet shifting customer demands. Our best-in-class software platform provides the underpinning technology to introduce flexibility in execution and enterprise-wide alignment.

"We believe that Great Hill and our existing investor, Sageview Capital, are the ideal partners to help support and accelerate our growth."

The company’s solutions enable retailers to improve store compliance and profitability.

Its customers include companies in the retail, hospitality, and quick-service restaurant sectors such as The Home Depot, Staples, Dick's Sporting Goods, CVS, McDonald's and Fresenius Medical.

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Great Hill Partners partner Chris Busby said: "After conducting extensive research with its customers and leadership team, we are impressed by Reflexis' exemplary reputation in the marketplace and have the utmost confidence in the future of the company."

With the Reflexis platform of real-time store execution, task management, compliance and labour scheduling, retailers will be able to align store activities.

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