1. News
August 7, 2016

Reliance plans to focus on omnichannel commerce model

Mukesh Ambani-led Reliance Industries (RIL) is planning to bring an omnichannel commerce model across India, by integrating infrastructure built by its telecom venture Jio and Reliance Retail.

Mukesh Ambani-led Reliance Industries (RIL) is planning to bring an omnichannel commerce model across India, by integrating infrastructure built by its telecom venture Jio and Reliance Retail.

With this move, the company intends to expand its presence in the apparel and grocery sectors.

It aims to target more than 500 towns in the country.

"These efforts in building a seamless interface will deliver superior value proposition for customers.”

The company operates Reliance Trends in the apparel, Reliance Fresh, Reliance Smart and Reliance Market in the grocery segments.

Its 2015-2016 annual report noted that it would integrate the apparel and the groceries segments, as well as create an online-offline approach to offer new experience to customers.

RIL chairman and managing director Mukesh Ambani told shareholders in a letter:  “We are augmenting reach to customers via online-offline product assortment across channels. These efforts in building a seamless interface will deliver superior value proposition for customers.”

It operates a chain of supermarkets, convenience stores, wholesale cash-and-carry and other specialty stores.

According to the report, the company generated approximately $299m for 2015-2016 and achieved 29% compounded annual growth rate during the last years.

The company had also opened 624 stores this fiscal year, which increased its total store count in India to 3,245.