The Confederation of British Industry (CBI) has reported that the sales in the United Kingdom sky-rocketed, compared to previous two months, attributed mainly to Christmas rush.
CBI came with this report after it conducted a survey between 27 November and 17 December, wherein 62 retail chains gave their responses.
Go deeper with GlobalData
The report mentions that sales dipped in October and November due to mild weather than usual, which apparently prevented people from purchasing new winter clothes.
In the report released to the media, Barry Williams who chairs the survey panel has mentioned that the customers stopped purchasing apparel in the last two months (autumn) and they have slowly started visiting stores.
"After a disappointing couple of months, sales volumes in December recovered their sparkle, beating retailers’ expectations," he added.
The report has also mentioned that people have placed more orders with suppliers, which is around 36% more than the previous year.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataIt further said that 31% respondents in the survey exuded confidence that sales continue to surge the next month too. Various sub-sectors such as groceries and apparel witnessed strong sales performance.
