Samsung has partnered with Italian coffee business illycaffè to deploy its technology across a number of coffee houses.

Alternatively, the partnership will also allow illycaffè to serve its coffee at various Samsung retail stores.

The agreement is designed to bring out Samsung’s expertise in technology innovation, electronic devices and multimedia content and illycaffè’s experience in premium coffee, food and beverage retail marketing, which will enhance customer experience.

Samsung Electronics IT and mobile division global marketing executive vice president Younghee Lee said Samsung aims to help people live richer, simpler and more meaningful lives.

"We seek innovators like illy, who share our commitment to enhancing people’s daily lives, to be our partners. Together, we look forward to taking this collaboration to the next level in the near future by opening it up to new areas and additional shared projects and to driving creativity, innovation and passion over a great cup of coffee," Lee added.

illycaffè chairman and CEO Andrea Illy said they are really proud to announce this partnership with Samsung.

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"illycaffè has always been at the forefront of creativity and innovation. Samsung is a natural ally for us in developing a new retail concept where the physical and digital experiences have no boundaries."

"Their passion for true creativity and their unrivaled expertise in technology innovation and new media will help us in bringing to life a totally new generation of coffee shops around the world," Illy added.

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