1. Market Data
July 19, 2016

Sears Hometown and Outlet to re-open three stores in Wyoming

Sears Hometown and Outlet is set to re-open its three stores in Wyoming following a revamp.

Sears Hometown and Outlet is set to re-open its three stores in Wyoming following a revamp.

The move is part of the company's nationwide branding initiative 'America’s Appliance Experts'. The outlets are located in Cody, Laramie, and Sheridan.

The store refresh programme includes new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training.

Sears Hometown Stores' Wyoming district manager Sam Carrico said: “Shopping for new appliances is often an overwhelming experience for consumers.

"The store refresh programme includes new product assortment, redesigned merchandising, new fixtures and signage, and comprehensive employee training."

“Our new refresh ensures our well-trained and knowledgeable sales team is equipped to provide shoppers with the best and most comprehensive guidance available. Our overall goal is to ensure an enjoyable experience for customers where everyone leaves happy and pleased with their purchase.”

Under the new store design, appliances will occupy more than 50% of the sales floor and feature more brands with an improved presentation. The stores will stock products from Whirlpool, Maytag, KitchenAid, Samsung, and Kenmore.

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A new floor plan will enhance the company's ability to showcase complete kitchen packages, with the addition of three kitchen vignettes.

Sears Hometown Stores has also provided comprehensive training to store associates, including brand specific selling certification.

The company began revamping stores in 2015 and so far has refreshed nearly 340 stores in the US.