US-based hardware and appliance retailer Sears Hometown and Outlet Stores is set to open three revamped stores in Washington, US, as part of its nationwide ‘America’s Appliance Experts’ branding exercise to meet the changing consumer needs.
The renovated stores are located at Bellingham, East Wenatchee and Marysville, and will reopen this month.
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They will have a new product collection, redesigned merchandising, new signage and fixtures, as well as comprehensively trained staff.
Sears Hometown Stores district manager of Washington Jim Dignam said: "We’re simplifying the buying process with our newly integrated technology and expertly trained sales teams.
"Customers visiting America’s Appliance Experts stores in Washington will be able to more easily search for every appliance combination they can imagine.
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"Through this new approach to sales and customer service, we’re providing a shopping experience that other big box retailers can’t match."
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By GlobalDataIn the new store design, appliances will occupy more than half of the sales floor and include more brands with an improved presentation.
The company stated that its customers will benefit from a new touchscreen kiosk where they can work with a salesperson or browse on their own to explore product options or make purchases.
With the touchscreen kiosk, associates and customers can review product features and benefits, as well as various models from the entire online database of Sears products, while browsing models around the sales floor.
