Seasonal cake sales set to rocket thanks to McVitie’s

25 September 2013 (Last Updated September 25th, 2013 18:30)

This autumn will see the McVitie’s Cake Company (MCC) set retailers sales off with a bang, with the return of Halloween favourites, plus a new delicious Bonfire Toffee flavoured Whole Cake. Having grown by 19% in the last two years, cake is the largest snacking category at Halloween presenting retailers with a fantastic sales opportunity.

Spooky sales
Following their successful launch last year, McVitie's Screamin' Sours Cake Bars will return once more to MCC's seasonal range. The Cake Bars include a purple sponge topped with a sour blackcurrant jam, covered in dark chocolate, giving consumers a blackcurrant sour sensation.

McVitie's Jaffa Cakes Spooky Cake Bars are also back by popular demand, helping to maintain McVitie's Jaffa Cakes position as the No.1 Cake Bar in the UK. The packaging is now more "Spooky", featuring more slime and a haunted house, giving consumers an even eerier eating experience. The cake bar features a ghoulish blend of dark crackly chocolate and light sponge with a zingy orange centre.

Completing the cake bar line up this Halloween is the McVitie's Jaffa Cakes Lemon & Slime Cake Bars which will haunt retailer shelves and give consumers a fun-sized treat of dark chocolate, light sponge and a lemon and lime centre. The range of cake bars will be available to retailers from early September in packs of 5 cake bars at a MRRP of £1.20.

Fiery profits
With figures showing that one in five consumers plan to host a Bonfire extravaganza for friends and family , it's crucial that retailers stock up on the right products to allow them to take advantage of the seasonal sales have to offer.

Especially for Bonfire night, MCC is launching a new McVitie's Tate & Lyle Bonfire Toffee Flavour Cake to provide consumers with the ideal bonfire night treat. Comprising of a delicious moist and sticky cake made with golden syrup and toffee flavourings, the new variant is perfect when enjoyed with fireworks on a cold autumn night. MCC is also bringing back the popular McVitie's Tate & Lyle Sticky Toffee Apple Cake which is a moist sticky toffee apple flavour cake made with Lyle's Golden Syrup. This limited edition will be available from the end of August at a MRRP of £1.55.

David Fowler, Marketing Controller at McVitie's Cake Company commented: "Cake still remains one of the fastest growing Halloween categories of which McVitie's holds an 18% share. This, coupled with the increase in the number of people holding their own bonfire spectaculars, makes these seasonal occasions key sales opportunities for retailers.

We'd therefore recommend that retailers are stocked up with our full range of limited edition products and take the time to create seasonal displays to gain shopper attention in their store over the Halloween and Bonfire Night periods."