1. News
January 24, 2017

Footwear retailer Skechers launches new footwear line

US-based Skechers Performance has launched its new spring line of footwear.

US-based Skechers Performance has launched its new spring line of footwear.

The new line of footwear include the 2017 Skechers GO GOLF Focus designed as a stability shoe, the GO GOLF Pro 2, GO GOLF Elite 2, and the GO GOLF Birdie for women.

“We have combined comfort with cutting-edge technology to create the best-in-class performance footwear that golfers will enjoy wearing."

In support of the new line, the firm has launched a series of new GO GOLF commercials that are featured at this year's PGA Merchandise Show.

Designed with high-performance technologies, the shoes are lightweight and come with responsive 5GEN midsole cushioning for comfort.

The new advertisement campaign is set in a comical tone featuring athletes, including  Matt Kuchar, Billy Andrade, Wesley Bryan, Russell Knox, Ashlan Ramsey, Belén Mozo and Brooke Henderson.

Skechers Performance merchandising and marketing senior vice-president Rick Higgins said: “We have combined comfort with cutting-edge technology to create the best-in-class performance footwear that golfers will enjoy wearing.

“Our new marketing campaign for 2017 brought together our roster of elite golfers to highlight the comfort and functional footwear story, and you will see from the commercial spots that we also had a lot of fun.”

Skechers USA develops lifestyle and performance footwear for men, women and children.

The footwear brand is available in more than 160 countries in more than 1,545 Skechers company-owned and third-party retail stores, as well as the company’s e-commerce websites.


Image: Skechers GO GOLF athletes from left to right: Russell Knox, Wesley Bryan, Matt Kuchar and Billy Andrade. Photo: courtesy of Skechers USA.