1. News
June 7, 2016

Smartphone maker LeEco enters offline market in India

LeEco has become the latest smartphone manufacturer to enter into India's offline retail sector, with the introduction of the Le 1s smartphone.

LeEco has become the latest smartphone manufacturer to enter into India’s offline retail sector, with the introduction of the Le 1s smartphone.

The company expects around 50% of its sales to come from offline retail outlets in the next year.

In January, it entered into the Indian market through online retailer Flipkart.

"We are looking at a presence across 5,000-10,000 retail points in the next three months."

It now plans to sell its smartphones at around 10,000 retail stores as part of the phase one expansion, reported Press Trust of India.

LeEco India smart electronics Bbusiness COO Atul Jain told the news agency: "We have fast-tracked our growth trajectory in India. This is a step ahead in making our phones more accessible to users.

"In the first phase, we are looking at retail presence in cities like Delhi, Mumbai, Chennai, Hyderabad, Bengaluru as well as parts of Uttar Pradesh and Maharashtra."

The firm also plans to open its retail stores in India.

Smartphone brands such as Motorola, Xiaomi and Yu entered into India through online platforms and later tapped the offline market.

"We are looking at a presence across 5,000-10,000 retail points in the next three months," Jain added.