Experiential commerce agency SMITH has partnered with digital content, commerce and marketing management platform provider Episerver to help brands create personalised and immersive commerce experiences.

This partnership will see SMITH’s digital commerce leadership in strategy, experience design, architecture and platform development combined with Episerver.

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Episerver president and CEO Mark Duffell said: “Episerver has seen tremendous growth in demand for our integrated content and commerce offerings. As digital experience is now a preeminent focus across the B2B and B2C landscapes, partnering with SMITH, an organisation that lives and breathes commerce, provides a path for delivering even more differentiated value for our clients.

“Episerver has seen tremendous growth in demand for our integrated content and commerce offerings."

“SMITH’s commitment to experiential commerce, coupled with our Digital Experience Cloud, will elevate Episerver’s commerce solutions and make for a great advantage for our mutual customers in North America.”

Episerver enables organisations to create digital experiences for their customers, with measurable business results.

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Combining content, commerce, and multichannel marketing, and predictive analytics in a single platform, the Episerver Digital Experience Cloud works full-circle for businesses online from intelligent optimisation and lead-generation through to conversion and repeat business.

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At the core of the digital experience ecosystem, Episerver encourages digital providers to incorporate disruptive, transformational strategies to deliver enhanced experiences for their customers for both interactional and transactional experiences.