1. Market Data
July 13, 2014updated 11 Mar 2022 7:47am

Sports Direct to launch stores in Australia, New Zealand

British sporting goods retailer Sports Direct International will open three new flagship stores in Australia and one in New Zealand.

British sporting goods retailer Sports Direct International will open three new flagship stores in Australia and one in New Zealand.

These store openings are part of Sports Direct’s deal with Australian online retailer MySale Group.

Sports Direct, run by founder Mike Ashley, noted that the deal will also see opening of Australian and New Zealand websites for customers.

In addition, Sports Direct is looking to partner with OzSale.com, part of MySale, in order to run the new antipodean websites, with the launch expected before the end of the year, reports The Telegraph.

In the year to June 2013, MySale had sales of £102m and in the current year, sales growth is 40% higher than in the same period last time.

Sports Direct acquired 4.8% stake in the MySale, when it floated on the London Stock Exchange’s Aim market in mid-June.

Headquartered in Shirebrook, Derbyshire, the UK, Sports Direct operates over approximately 400 stores across the UK. The group provides a range of products from a wide variety of third-party and group-owned brands, both in-store and online.

Sports Direct operates in 19 countries in Europe, including Belgium, Austria, Slovenia, Portugal and France.

For the 13-weeks ending 26 January 2014, Sports Direct International has reported 11.2% rise in group sales to £655.4m.