Retail marketing technologies provider Stratacache has acquired the Lift Network from US-based VeriFone.

An interactive digital upsell platform at convenience store (C-Store) retailers across the country, Lift will roll up to Stratacache's flagship retail media company PRN.

Enabling an upsell opportunity at the point-of-sale (POS) with measureable ROI, the technology links basket information, shopper behaviour and cashier performance to deliver tested ‘plus-one’ sales.

A touchscreen at the checkout displays relevant offers based on real-time transaction data and allows C-Store retailers to sell additional items.

Stratacache CEO Chris Riegel said: "This targeted upsell platform allows us to further grow our reach into the consumer's path to purchase while positively impacting sales and gathering key customer insights at retail.

"Lift gives us a powerful upsell tool in our stores."

“With this acquisition from Verifone and the enhancements provided by our artificial intelligence, predictive analytics, and mobile analytics capabilities, Stratacache can take this network to the next level."

The latest acquisition is expected to increase the company’s presence in the global retail sector.

Citgo Petroleum retail development manager Jim Cox said: "Lift gives us a powerful upsell tool in our stores.

“It integrates easily with our POS system, interacts with every customer to market an extra item, and coaches our associates in real-time to upsell."

Image: Lift Network from Verifone. Photo: courtesy of Stratacache.