New Zealand-based Stride Property has chosen the retail Wi-Fi solution by US-based Aerohive for its NorthWest Shopping Cente.

Stride Property collaborated with an IT support and communications provider Intellium Technology to deploy managed Wi-Fi in order to connect the online and physical shopping experience.

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The NorthWest Shopping Center currently provides public Wi-Fi access for shoppers.

"The retail data insights offered from Aerohive reflect the extra value we are able to offer to customers."

NorthWest Shopping Center and Stride Property will be able to provide insight to retailers for how shoppers spend their time and other valuable customer behaviour that will create future engagement opportunities.

Stride Property senior marketing manager Linh Luong said: “We were looking to provide point of differentiation by deploying state-of-the-art technology to deliver unrivalled facilities to retailers and an enhanced shopping experience for customers in store.

“Through data analytics, we were able to capture data on how shoppers spend their time and where they visit. We learned from the reports that 52% of our shoppers are visiting us for the first time, which reveals we still have room for marketing growth.”

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Intellium sales director Mark Taylor said: “Intellium and Aerohive both have a track record of delivering projects that meet the highest expectations of the customer. The retail data insights offered from Aerohive reflect the extra value we are able to offer to customers.

"This insight into consumer behavior and business intelligence from Aerohive is one of the reasons wireless networking is now our fastest growing product suite at Intellium."