Chinese retail company Suning Holdings Group has signed a memorandum of understanding (MoU) with grocery distribution and marketing firm Metcash to provide Australian and New Zealand products to Chinese consumers.
Under the terms of the MoU, the parties will jointly distribute the products sourced by Metcash to both online and offline channels.
The agreement will also enable Metcash to leverage Suning's position in the region.
Suning International vice-president Steven Zhang said: "The cooperation with Metcash will allow us to provide more Australian and New Zealand brands with the opportunity to enter the Chinese market."
Suning will distribute Metcash’s products by launching an Australian pavilion store on its Suning.com e-commerce platform, as well as handle the storage, promotion, marketing and logistics.
Customers in China will now be able to purchase items from Australia and New Zealand such as groceries, fresh produce, alcoholic beverages, personal care items and cosmetics.
Established in 1927, Metcash operates through three separate divisions, namely, Metcash Food & Grocery, Australian Liquor Marketers, and Independent Hardware Group.
In addition to covering the home markets of Australia and New Zealand, Metcash exports its products to the Southern and Central Pacific, as well as China, Hong Kong, Singapore, Brunei, Malaysia and the Philippines.
Image: Suning International vice-president Steven Zhang signing MoU with Metcash CEO Ian Morrice. Photo: courtesy of Suning Holdings Group.