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July 25, 2017updated 11 Nov 2021 12:41pm

Super Retail Group to rename Amart Sports stores as Rebel stores

Australian speciality retailer Super Retail Group is set to transform its network of Amart Sports stores into new Rebel stores by 31 October in a $34m rebranding exercise.

Australian speciality retailer Super Retail Group is set to transform its network of Amart Sports stores into new Rebel stores by 31 October in a $34m rebranding exercise.

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Following the implementation of the decision, the number of Rebel stores will increase to 160 across the country and the Amart Sports brand will be discontinued.

According to the retailer, the move is consistent with its strategy of providing services to customers.

Amart Sports’ customer service expertise will be integrated with Rebel’s strengths in solutions and services.

Super Retail Group CEO and managing director Peter Birtles said: “Coming together under the one single brand will enable our sports division to further accelerate the shift it has made in recent years towards a concentrated focus on delivering the solutions and services that customers today need and want in order to live their sporting passions.

“Coming together under the one single brand will enable our sports division to further accelerate the shift it has made in recent years.”

“Focusing on the Rebel brand will enable us to offer customers an expanded range of solutions and services at more locations, concentrate our investment building world-class omni-retail capabilities, and further streamline the end-to-end supply chain required to deliver the seamless omni-experience that customers expect.”

The transformation is expected to increase the company’s gross margin, with an estimated annualised amount of around $15m after two years, through range optimisation and reduction of underperforming categories, as well as synergy benefits in marketing and administration.

The proceeds will be reinvested in the development of the Rebel business.

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Walmart: Going Beyond Company Disclosures

Walmart has rounded out its fiscal year with a strong set of numbers that show it has taken supply chain disruption, rising costs, heavy inflation, and various other problems in its stride. There is comfortable growth on both the top and bottom lines, which is extremely respectable given tough prior year comparatives. Walmart hiring is slowing down as compared to hiring in the months of April and March in 2022. Walmart posted close to 40,000 vacancies in March and 30,000 in April, which has gone below 10,000 in June 2022. Walmart Company Filings has most of the mentions related to the ESG and COVID-19 themes in 2021. ESG has more than 300 mentions in the company’s 2021 filings which indicates the rising focus on ESG-related issues. Our report on Walmart: Going Beyond Company Disclosures, demonstrates GlobalData Explorer’s ability to:  
  • Track and monitor a company’s movements through alternative indicators to gain insights into the strategy before it is disclosed by the company
  • Gain insight into a company’s capital deployment strategy, by assessing historical deal volumes and specific transactions executed by the company, in addition to identifying sectors of focus
  • Go beyond basic financial information, to access key industry-relevant indicators for a company and how these have progressed over time
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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