Kitchen item retailer Sur La Table has deployed Edgecase’s Adaptive Navigation Solution, which uses product attributes to help find the right product online easier.
As most of the customers experience their brand online than in-store, the partnership between Edgecase and Sur La Table is crucial to latter's sales process across channels.
Sur La Table's in-store sales are greater than online sales, but the daily traffic to SurLaTable.com surpasses daily visitors to all of the retailer’s physical stores combined.
Therefore, Sur La Table recently invested in tools that will create a multichannel shopping experience.
Sur La Table senior vice-president of digital Kevin Ertell said: “Given the impact our online experience has on the sales in all channels, we know it’s critical that we continue to improve our online experience for the benefit of our customers regardless of the channel in which they ultimately complete the purchase,.
“The Edgecase investment is expected to improve product browsing and discoverability considerably and will have a positive effect on the entire sales process.”
The Edgecase solution makes navigating the complete selection of products more efficient and ensures all relevant product options are presented.
Moreover, the insights that detail how consumers think about products will help optimise product data and navigation, as well as merchandising strategies and content.