Tata Group to start new online platform in India

19 May 2016 (Last Updated May 19th, 2016 18:30)

India-based Tata Unistore is to open its Tata CLiQ e-commerce platform later this month.

India-based Tata Unistore is to open its Tata CLiQ e-commerce platform later this month.

Available online and by mobile, Tata CLiQ will integrate the service and its bricks-and-mortar stores, in order to provide an omnichannel experience to customers.

The platform will sell footwear, apparel and electronics at first, and more categories and brands will be later added.

"Clique and Click came together to form the perfect name for our platform."

It will initially offer up to 80 brands, reported Techportal.in

Tata CLiQ chief executive officer Ashutosh Pandey was quoted by Digit.in as saying: "Clique and Click came together to form the perfect name for our platform, which curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, that all it takes is a click."

"The 'Q' in the logo represents a magnifying glass, a visual representation of the brand's focus on curating only the best brands and products."

In the last few years, the growth pace of e-commerce in India has been faster than offline retail.

Retailers such as Aditya Birla Group, Reliance and Arvind have all launched their own online platforms.