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April 25, 2017

TCS launches unified payment platformfor retail organisations

Global IT services supplier Tata Consultancy Services (TCS) has launched Merchant Pay, a unified payment platform that will enable retail organisations to integrate transactions across multiple modes through a single interface.

Global IT services supplier Tata Consultancy Services (TCS) has launched Merchant Pay, a unified payment platform that will enable retail organisations to integrate transactions across multiple modes through a single interface.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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This new platform will allow customers to make Merchant Pay-enabled payments by using their fingerprint to confirm their identity, according to TCS.  

TCS growth markets president Ravi Viswanathan said: "With numerous digital payment methods like UPI, eWallets, Aadhaar Pay, debit and credit cards available, there was a need for a unified platform that integrates all digital payment methods offering convenience to customers and also allowing merchants to accept any form of digital payment.”

Designed to effectively integrate with different kinds of banks, the Merchant Pay platform provides multiple-mode payment options according to the banks’ individual business model and an unified view of all payments.

The solution can additionally operate as a business analytics platform for strategic business decision-making to reduce the cost of payment.

"There was a need for a unified platform that integrates all digital payment methods offering convenience to customers and also allowing merchants to accept any form of digital payment.”

The cloud-hosting solution will also be able to generate analytical reports based on the analysis of the trends, and patterns of transactions carried out by the consumers.

On the security front, the platform is equipped with empanelled and controlled devices security features.

TCS also offers the Merchant Pay Services Platform, which serves as an extension of Merchant Pay will help address services such as acquiring, onboarding and training merchants, cloud hosting services, 24×7 network support, and multilingual help desk support.

TCS will also conduct special onboarding and training sessions to train merchants to ensure seamless adaption of the technology, as well as round-the-clock support setup for merchants.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.