Tesco has formed a partnership with London-based technology start-up Spoon Guru to help customers with specific dietary requirements to easily and quickly make better choices while shopping for food online.
The company has reported that integrating Spoon Guru’s online technology and nutrition expertise into its online shopping platform, Tesco.com, enables shoppers to easily find groceries based on their individual food preferences.
The partnership is claimed to be a first-of-its-kind deal in the UK grocery retail sector.
Spoon Guru CEO Markus Stripf said: “We know from our own research that 54% of UK adults followed a diet in 2016.
“From inception, our goal at Spoon Guru was to support the millions of people who struggle with intolerances, allergies and specific dietary needs and we are thrilled that Tesco recognises this and is partnering with us to evolve a game-changing solution for the population’s changing dietary needs.”
Initial Spoon Guru Diets covered by Tesco will include lactose-free, dairy free, gluten free, vegetarian, vegan, and low-fat.
Phase two will cover lacto-vegetarian, low sugar, organic, ovo-vegetarian, paleo. pescetarian, kosher, halal, low-salt, low-sugar, and low-saturate.
The new service was available on the Tesco mobile app as of 15 May, while it will be made available on Tesco’s full online platform later this year.
Image: Tesco to add Spoon Guru’s technology to its online shopping platform. Photo: courtesy of Tesco.