1. News
January 17, 2017

Thomas Pink deploys BT digital store solution

BT has announced that clothing retailer Thomas Pink has deployed the Acuitas Digital Internet of Things (IoT) platform at its store in Wall Street, New York City, US.

BT has announced that clothing retailer Thomas Pink has deployed the Acuitas Digital Internet of Things (IoT) platform at its store in Wall Street, New York City, US.

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The deployment will help the retailer to digitise the physical store.

"This is fundamental to delighting our customers and delivering great new digital experiences to the store."

Thomas Pink marketing director Alex Field said: “The Acuitas Digital solution will give us the insight to ensure that we have the right products, in the right place at the right time, all of the time. This is fundamental to delighting our customers and delivering great new digital experiences to the store.

“We will now be able to use big data analytics to improve store efficiency and performance to help our people to spend more time with customers rather than getting tied up in admin tasks. It will bring our digital store strategy to life and will show how it can become a real driver of growth.”

As part of its digital strategy, Thomas Pink has installed the Acuitas Digital IoT solution to enable real-time monitoring of merchandise and customer movement.

The technology will also help to utilise big data analytics to understand customer behaviour and create a base for interactive in-store experiences.

Using the Acuitas Digital IoT solution will also enable the retailer to customise customer service, optimise the store layout, improve employee workflows and reduce operating cost.

Launched last January, the system uses IoT multi-sensors to automatically scan the whole store in real-time, substituting conventional handheld RFID systems, which carries limited value and prone to human errors.

Thomas Pink will utilise the IoT powered video sensors to evaluate customer behaviour and store effectiveness.

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.