Advanced e-commerce marketing platform provider TouchCR has introduced its flagship product under the same name.
It integrates customer data from fragmented sources such as transactional, demographic and behavioral data into a single easy-to-use platform, which allows marketers to better identify, segment and score customers in real-time.
TouchCR has been developed to address the growing challenges faced by B2C companies when identifying consumers and building strong customer relationships online.
The advanced e-commerce marketing platform offers complete customer datasets integrated into one robust solution such as enhanced RFM scoring (recency, frequency and monetary) capabilities; intelligent personalisation capabilities; and a cloud-based solution.
TouchCR chief innovation officer and developer Ritchie Hale said: “We developed TouchCR to address B2C e-commerce pain points and drive better business outcomes.
“Our solution’s advanced, centralised management platform eliminates costly, time-consuming data appends and enables marketers to quickly and strategically execute more effective campaigns.”