India-based Usha International is integrating online sales channels with its current store network in an effort to boost its retail footprint.
As part of its strategy, it is partnering with local retail players and intends to sell a number of its exclusive products through online platform as well.
Usha International vice-president Kapil Kohli was quoted by The Economic Times as saying that this decision has been taken after witnessing a shift in buying pattern of consumers, who are demanding improved buying experiences.
Kohli said: "Leveraging our already high brand recall, we are ensuring presence across channels and the last mile connectivity for maximum outreach for all our products across categories.
"Usha is aiming for a 30% growth in retail business by ensuring product display management, focus on sell-out and experiential marketing."
The brand currently has 60 showrooms across India, and intends to open 50 outlets by next March.
These stores would be owned by either a franchisee or the company.
Usha manufactures and sells fans, appliances, sewing machines, water coolers and dispensers.