India-based Usha International is integrating online sales channels with its current store network in an effort to boost its retail footprint.
As part of its strategy, it is partnering with local retail players and intends to sell a number of its exclusive products through online platform as well.
Go deeper with GlobalData
Usha International vice-president Kapil Kohli was quoted by The Economic Times as saying that this decision has been taken after witnessing a shift in buying pattern of consumers, who are demanding improved buying experiences.
Kohli said: "Leveraging our already high brand recall, we are ensuring presence across channels and the last mile connectivity for maximum outreach for all our products across categories.
"Usha is aiming for a 30% growth in retail business by ensuring product display management, focus on sell-out and experiential marketing."
See Also:
The brand currently has 60 showrooms across India, and intends to open 50 outlets by next March.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThese stores would be owned by either a franchisee or the company.
Usha manufactures and sells fans, appliances, sewing machines, water coolers and dispensers.
