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October 13, 2017updated 20 Oct 2017 2:05pm

Valassis closes acquisition of MaxPoint Interactive

Intelligent media delivery solutions provider Valassis has completed the acquisition of digital marketing technology company MaxPoint Interactive.

By Katie Wong

Intelligent media delivery solutions provider Valassis has completed the acquisition of digital marketing technology company MaxPoint Interactive.

The acquisition is expected to strengthen Valassis’ digital targeting, personalisation and measurement capabilities.

Under the terms of the agreement, which was signed by both parties in August, all the outstanding shares of MaxPoint common stock were acquired for $13.86 a share.

“Our combined commitment to helping clients and consumers will continue to drive technological innovation.”

A subsidiary of integrated payment, marketing and security solutions provider Harland Clarke Holdings (HCH), Valassis is focused on integrating and optimising campaigns such as direct mail, newspaper inserts and digital advertising to increase its clients’ return on investment.

HCH CEO Victor Nichols said: “We are excited to welcome MaxPoint to our Valassis Digital team, further enhancing our unique intelligent media delivery offering while increasing our digital presence.

“Our combined commitment to helping clients and consumers will continue to drive technological innovation, creating more relevant interactions through effective solutions.”

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Generating hyperlocal intelligence, MaxPoint enables brands to optimise their retail performance and provides a platform to connect with the physical world through hyperlocal execution, measurement, and consumer insights.

Valassis digital president Cali Tran said: “The combination of our two companies creates powerful targeting, delivery, and measurement capabilities that will deliver leading media quality and performance for our clients.”

The media solutions offered by Valassis are directed at influencing consumers wherever they plan, shop, buy and share.

In May, HCH completed the $630m acquisition of digital savings destination RetailMeNot that connects retailers with consumers.