The partnership will focus on bringing better, healthier, affordable fresh food to life for everyday Australians, giving them the information and confidence to prepare great tasting fresh meals at home.
Woolworths Managing Director, Tjeerd Jegen, said he was looking forward to working with Australia’s favourite chef and cook book author; "This partnership is a natural fit – Jamie is world famous for his passion for fresh food, and Woolworths is Australia’s fresh food people.
"Woolworths customers have told us that they want help to make healthier food choices. We’re really excited about working with Jamie to help Australia live and cook well by choosing fresh options, all while keeping the shopping budget under control."
Jamie Oliver said; "I’m incredibly proud and excited to be working with Woolies – Australia’s fresh food people. Together our aim is to inspire Aussies to cook more fresh food from scratch and to have fun with it, all safe in the knowledge that they’re feeding themselves and their families with quality, affordable and local ingredients they can trust.
"We’ve got loads of great stuff planned that’ll help all you lovely Aussies make some healthier choices and get excited about what you can achieve in your kitchen at home. I can’t wait to get started."
As part of the partnership, Jamie Oliver has been working with Woolworths on a number of significant changes that are already underway.
These include phasing out all caged whole eggs sold in-store by 2018, including those used in Own Brand products. As well, Woolworths will move to RSPCA or equivalent approved standards for all fresh chicken sold in store by the end of next year. Additionally, the chicken used in Own Brand products will also be RSCPA or equivalent approved by the end of 2018.
For 15 years, Jamie Oliver has been inspiring people all over the world to cook and eat better food. His books and TV series are enjoyed by millions across the globe and his charity, the Jamie Oliver Food Foundation, works tirelessly to raise the profile of food education through its work in communities and schools in the UK, US and Australia. Jamie is dedicated to empowering and educating as many people as possible to learn how to cook and enjoy good food, giving them the chance to have a healthier future.