IANS reports that smartphone manufacturer Xiaomi, which generates 90% of its sales through online channel in India, has plans to bolster its offline sales.
Although the smartphone maker distributes its products to around 14,000 locations every week, it generates less than 10% from bricks-and-mortar stores.
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Xiaomi vice president and Xiaomi India managing director Manu Jain told IANS: “This clearly highlights our presence in Tier 2 and Tier 3 markets.
“As we increase our focus on offline sales, we will further increase our penetration in these markets.”
Xiaomi recently achieved $1bn in annual revenue and has become a leading smartphone player in the country.
According to Jain, the company’s products are sold in more than 8,500 stores through its offline network.
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By GlobalDataIn 2016, Redmi Note 3 was the first smartphone that Xiaomi launched in India.
Last year, Xiaomi sold more than 3.6 million units through online sites.
