1. News
August 15, 2016updated 21 Oct 2021 12:47pm

Xiaomi to expand presence in India through offline channel

Xiaomi, a Chinese smartphone maker that gained its foothold in India through flash sale concept, plans to make its presence even in the offline mode.

Chinese smartphone manufactuer Xiaomi plans to expand its offline presence in India.

Around 90% of its revenues in the Indian market comes through online sales. It now intends to double the number of physical outlets, especially in the fast growing markets of the country.

“Around 90% of its revenues in the Indian market comes through online sales.”

As part of this strategy, it has entered into partnerships with Redington, Innocomm, and Just Buy.

Through this partnership, Xiaomi will be able to sell its smartphones through another 5,000 retail outlets.

The firm’s recent launches, namely Redmi 3S and Redmi 3S Prime, saw significant buyers when it went on sale on 10 August.

In the open sale, the firm sold approximately 90,000 units and unlike the flash sale, it chose for an open sale this time.

Xiaomi also intends to expand its facility in Andhra Pradesh to meet the growing demand for its smartphones.