1. News
November 15, 2018updated 22 Nov 2018 10:52am

Nike NYC House of Innovation store opens in US

Sports lifestyle retailer Nike has opened a new Nike NYC House of Innovation concept store at 650 Fifth Ave. in New York City.

Sports lifestyle retailer Nike has opened a new Nike NYC House of Innovation concept store at 650 Fifth Ave. in New York City.

Free Report
img

Spot leading innovative companies with GlobalData’s Innovation Scorecard

Innovation remains a necessity in a disruptive ecosystem, as continuous innovation allows companies to adapt, evolve, and grow through disruption. Using our in-house alternative datasets, we are excited to launch GlobalData’s Innovation Scorecard. This scorecard will allow clients to rank 3,500+ companies on their innovation activity, impact, and disruptive potential across geography, sector, and theme. The scorecard provides a data-driven framework to rank leading companies on the potential of their intellectual property (IP) portfolio. GlobalData’s Innovation Scorecard focuses not only on the activity of innovation in the organization but also on its impact and disruptive potential using the 3I framework: Intensity, Impact, and Ingenuity. The tool helps clients to identify the most innovative companies that are disruptive leaders and challengers and can create alpha for their portfolio using the insights driven by 19+ high-value KPIs. Download our report to find out more about this innovative tool. Key findings derived from this tool include:
  • Alphabet, Tencent, and Qualcomm are the top three innovative companies in the last 10 years
  • The scorecard finds Technology & Communications and Pharma & Healthcare as the two main sectors driving innovation
  • Loreal placed as ‘Disruptive Leader’ in the Consumer sector, while Revlon has been identified as a traditional laggard
  • Companies such as Etsy and H&M are challenging retail ‘Disruptive Leaders’ Amazon and Walmart
by GlobalData
Enter your details here to receive your free Report.

Located in a 68,000ft2 of space, the six-level, cross-category store is powered by digital commerce data and inspired by the company’s latest retail concept Nike Live.

The ground floor of the store features the new Nike Speed Shop, which offers on-the-go access to the products.

The Nike Sneaker Bar allows customers to choose from curated NYC favourites and seasonal picks. Using the Nike App, visitors can reserve items and pick them in the Speed Shop digital lockers.

Nike Sneaker Lab on the fourth floor offers a range of seasonal footwear from across the globe.

The fifth-floor of the store features the Nike Expert Studio to offer personalised service to NikePlus members including bookable sessions with Nike Experts as well as access to seasonally exclusive products through the Nike by You Studio.

“Nike NYC is designed to be a dynamic store environment that is just as personal and responsive as digital.”

Nike Direct president Heidi O’Neill said: “Nike NYC is designed to be a dynamic store environment that is just as personal and responsive as digital. This premium destination gives consumers an authentic, immersive and human connection to the Nike Brand.”

In addition, the Nike NYC store uses the Nike App to offer digital services enabling customers to discover, learn and find the products.

Customers can also benefit from the Nike App in-store features such as Nike Shop the Look, Nike Instant Checkout and the Nike Scan to Try allows customers to instantly shop in-store displays, checkout in-store or request to try-on items.

Nike Shop the Look allows customers to scan a QR code on an in-store mannequin to explore every single item on the mannequin for different sizes and colours, and request for select products to be sent to a fitting room.

The entrance to the store, Nike Arena, features the Team Nike Service Desk to support customers in their shopping, as well as a custom-designed installation, Sport Beacon.

Free Report
img

Spot leading innovative companies with GlobalData’s Innovation Scorecard

Innovation remains a necessity in a disruptive ecosystem, as continuous innovation allows companies to adapt, evolve, and grow through disruption. Using our in-house alternative datasets, we are excited to launch GlobalData’s Innovation Scorecard. This scorecard will allow clients to rank 3,500+ companies on their innovation activity, impact, and disruptive potential across geography, sector, and theme. The scorecard provides a data-driven framework to rank leading companies on the potential of their intellectual property (IP) portfolio. GlobalData’s Innovation Scorecard focuses not only on the activity of innovation in the organization but also on its impact and disruptive potential using the 3I framework: Intensity, Impact, and Ingenuity. The tool helps clients to identify the most innovative companies that are disruptive leaders and challengers and can create alpha for their portfolio using the insights driven by 19+ high-value KPIs. Download our report to find out more about this innovative tool. Key findings derived from this tool include:
  • Alphabet, Tencent, and Qualcomm are the top three innovative companies in the last 10 years
  • The scorecard finds Technology & Communications and Pharma & Healthcare as the two main sectors driving innovation
  • Loreal placed as ‘Disruptive Leader’ in the Consumer sector, while Revlon has been identified as a traditional laggard
  • Companies such as Etsy and H&M are challenging retail ‘Disruptive Leaders’ Amazon and Walmart
by GlobalData
Enter your details here to receive your free Report.