US-based online mattress retailer Nectar Sleep has expanded its international presence by launching into the UK.
Beginning this month, Nectar Sleep will introduce its consumer-centric business model as well as its ‘bed in a box’ product in the UK market.
The online retailer will also offer a 365-night trial and forever warranty for its custom-made mattress. It will produce mattress using an adaptive cooling cover and four-layer design at its facility in Nottinghamshire.
Nectar Sleep managing director Angela Crouch said: “The UK mattress market has seen a seismic change in recent years, as shoppers grow frustrated by traditional retailers and expect a smarter and more ‘on-demand’ process.
“With a business model that challenges competitors in this space and through access to top talent, we see the UK as the best place to expand our international operations.”
“From high quality design, innovative cooling technology right through to our seamless delivery process, competitive pricing and unique 365-day trial period – giving Brits a better night’s sleep is at the heart of our product.”
Established in 2016, Nectar currently offers 1,000 mattresses per day in the US amounting to more than 100,000 mattresses in two years. It has generated $315m in revenues through the direct-to-consumer.