Clothing and footwear retailers in the UK have seen a 17.5% increase in online spending in June, according to a recent report from the Office of National Statistics (ONS).
The figures show that the online spending on clothes grew at a ‘much faster rate’ this year ‘despite the rise of retail causalities’.
In June, online sales, as a total of all retailing, remained unchanged at 18%, while internet sales increased by 14.3% for the amount spent in the month.
In the three months before June, the quantity bought in retail sales increased by 2.1%. Food stores saw the three-month on three-month growth stand at 2.2% since May 2001.
Commenting on retail sales figures, ONS senior statistician Rhian Murphy said: “Retail sales grew strongly across the three months to June 2018 as the warm weather encouraged shoppers to buy food and drink for their BBQs.
“However, in June, retail sales actually fell back slightly, with continued growth in food sales offset by declining spending in many other shops, as consumers stayed away from stores and instead enjoyed the World Cup and the heatwave.”
Based on the report, e-commerce systems integrator Tryzens CEO Andy Burton has urged retailers to concentrate on highly optimised and mobile-focused online stores to drive their business.
Burton said: “Retailers that have focused on honing their online offerings are clearly being rewarded for their efforts, and this latest report is indicative of the fact that there has never been a better time to leverage the power of e-commerce.
“Despite economic conditions and market uncertainty, British consumers are still spending and are increasingly heading to digital channels to fulfil their shopping needs.
“However, retailers that have neglected their digital offering will continue to miss out to their competitors who engage and provide seamless customer experiences to their customers.”