Technology major Oracle Retail has launched a cloud service to enable retailers to effortlessly track, access and manage inventory.

Dubbed Store Inventory Operations Cloud Service, the application is designed to address fashion or hardline retailers’ unique need for item visibility.

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The platform will allow retailers to spot items by colour and size level by the item’s exact location within stores across the network.

It will also assist retailers to offer enhanced customer satisfaction and fulfil customer needs regardless of channel, the company claims.

Oracle Retail vice president Jeff Warren said: “With Oracle Retail Store Inventory Operations Cloud Service, we are providing retailers with the ability to have real-time inventory visibility to enable core merchandising operations, e-commerce and order management.

“The integration points provide the level of inventory visibility and fulfilment transparency that makes a tremendous difference to the customer and to the business.”

“The integration points provide the level of inventory visibility and fulfilment transparency that makes a tremendous difference to the customer and to the business.”

The Store Inventory Operations Cloud Service will also help retailers to improve customer service and drive increased profitability by streamlining their inventory management.

The application will offer visibility into inventory both within the store and warehouses, enabling retailers to sell products directly from the warehouse as well.

The platform features an intuitive user interface to allow retailers to slash training time and increase employee productivity.

Oracle delivers retailers with a wide range of open and integrated suite of business applications, cloud services, and hardware designed to work together and boost business. Its clients include major fashion, grocery, and speciality retailers.