US-based technology firm Oracle has completed deployment of its Retail Xstore Point-of-Service (POS) system at luxury retailer Chalhoub in the Middle East to improve customer experience.

The project included installation of more than 100 registers, 60 of which are equipped with mobile checkout and integrated payment system capabilities.

Chalhoub operates 650 luxury retail stores that offer branded fashion and cosmetic products such as Chanel , Louis Vuitton and Christian Louboutin in the Middle East.

“By implementing Xstore, we are also empowering our store associates.”

Chalhoub Group chief information officer Olivier Leblan said: “With the help from Logic and Oracle, we migrated from the Oracle Retail Point of Service to the latest version of Oracle Retail Xstore Point-of-Service.

“We can now deliver a modern mobile experience to our customers. By implementing Xstore, we are also empowering our store associates.

“The goal is to provide a highly personalised and engaged customer experience at the world’s finest shoe metropolis, Level Shoes.”

Chalhoub Group currently has a workforce of more than 12,000 employs working in 14 different countries.

Oracle Retail senior vice-president and general manager Ray Carlin said: “The POS system must allow retailers to transact and interact with consumers as they choose. Whether using a traditional register, portable solution, tablet or handheld, it’s point of service.

“As our Retail in 4D research shows, more than half (52%) of retailers said they are arming their store employees with mobile technology. Congratulations to Chalhoub for deploying a modern customer experience.”