Global sports footwear and apparel retailer Puma has partnered with software company Yottaa to enhance its e-commerce site performance worldwide.
PUMA chose Yottaa to improve its site speed without compromising on customer engagement.
During 2023 the company has been integrating third-party technologies to boost customer engagement, but the additions have led to slower page load times.
Yottaa’s cloud platform can accelerate and secure digital commerce experiences, which is crucial for PUMA’s performance goals.
The brand selected Yottaa’s standard edition, which speeds up the loading of e-commerce site elements and provides analytics on third-party performance and core web vitals metrics.
Yottaa’s solution offers visibility into site performance and deep optimisation capabilities, leading to higher conversion rates on PUMA’s e-commerce sites.
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PUMA is now on track to achieve a 20% improvement in core web vitals scores, a key indicator of site performance.
The new solution has also allowed PUMA to extract more value from its Salesforce Commerce Cloud platform, further enhancing its online retail experience.
PUMA selected Yottaa based on its success with brands such as Yeti.
PUMA Group cloud-native platforms senior manager Bettina Donmez stated: “Through Yottaa, we now have a centralised analytics dashboard that will help our e-commerce team achieve our site performance goals.
“This, combined with Yottaa’s optimisation capabilities, has enabled us to significantly speed up our sites. This is critical to ensuring the best experience for our online customers.”