The Pack platform helps brands upgrade their digital storefronts with technology and tools. Credit: S O C I A L . C U T / Unsplash.

US-based front-end headless commerce platform Pack has secured $3m in a seed funding round to expedite its growth.

Led by Norwest Venture Partners, the financing was joined by returning investor Alpaca and new investor Vanterra Ventures.

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Pack aims to allow brands to optimise their digital storefronts using technology and tools.

The company is based in San Diego, California, and partners with major e-commerce brands such as Truff, Liquid IV, Cuts Clothing and Prima.

Pack will use the proceeds from the financing to expedite its growth, with a focus on its engineering, product, design and go-to-market.

The company also plans to explore opportunities for strategic partnerships to support the creation of industry-leading solutions for the headless commerce market.

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Pack CEO and co-founder Cory Cummings said: “Our research shows that nearly half of consumers prefer speed to selection when shopping online, and they are increasingly looking for personalised, one-click shopping experiences that resemble the simplicity of social media.

“A headless approach to eCommerce removes the headache often associated with creating and deploying these powerful experiences, levelling the playing field for brands of all sizes.

“We’re proud to have Norwest Venture Partners, Alpaca and Vanterra recognise the value and opportunity headless has well into the future, as we continue to build a platform of the highest integrity, credibility and quality for our customers.”

The latest funding has increased the total amount of funding raised by Pack to $6m.

In March this year, the platform raised $3m in a seed round from Alpaca, Anthemis Group, Irrvrnt VC, SuperAngel.Fund (Ben Zises), Space Station, Mana Ventures and Anorak.

It is using the funding to develop its low-code front-end platform and expand its partnerships, engineering, sales and marketing teams.

The funding round came after Pack’s year-over-year revenue more than doubled over the preceding two years.