Clothing, footwear and accessories retailer Pacsun has launched the second space of its custom-curated resell platform PS Reserve at Glendale Galleria in Los Angeles County, US.
The PS Reserve resale platform offers limited-edition streetwear apparel, sneakers, and accessories. It was created by Pacsun in partnership with Magnolia Park owner and CEO Miki Guerra.
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The Glendale Galleria location is the second PS Reserve space in Southern California.
It comes after the company opened the first full wall in-store instalment at Pacsun’s location in the Fashion Island shopping centre in Newport Beach in December last year.
Furthermore, Pacsun in partnership with Guerra has unveiled the “Peace & Water” collection by Miki and New Era Cap.
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The collection includes headwear styles adorned with the LA logo.
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By GlobalDataPacsun offered limited pieces of the Peace & Water collection at an event held to mark the opening of the new space at the store in Glendale Galleria.
The retailer also conducted a livestream to provide followers access to purchase PS Reserve and Peace & Water range digitally in real time.
Pacsun Men’s merchandising vice-president Richard Cox said: “Since its inception two years ago, PS Reserve has become the go-to destination for the latest in resale streetwear fashion, and it’s great to see the initiative grow and be able to give our community more access to it in-store, in addition to online.
“When we open a new shop, we like to offer up a new headwear drop together with the opening as an exclusive offering for the moment, and our consumers had an amazing response to the “Peace & Water” collection over the weekend.”
The Peace & Water collection release is the third headwear launch under the PR Reserve platform, following the launch of the “Pink Mocha” and “Friends” collections last December.
