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March 5, 2020

Pandora to lay off 180 employees due to strategic reorganisation

Danish jewellery maker and retailer Pandora has revealed that 180 jobs will be cut as part of its strategic reorganisation.

Danish jewellery maker and retailer Pandora has revealed that 180 jobs will be cut as part of its strategic reorganisation.

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The redundancies will affect the employees from Pandora’s regional offices and markets.

The company noted that three current regional presidents will step down from the executive leadership team while Pandora Asia-Pacific president Kenneth Madsen will leave the company.

Pandora president and CEO Alexander Lacik said: “With today’s announcement, we bring our global headquarters closer to our local markets and consumers, and ensure that feedback from consumers can more quickly fuel new concept creations.

“The reorganisation will reduce organisational complexity, enable Pandora to execute with more speed and agility, and add critical capabilities required to support growth.”

As part of the reorganisation programme, the retailer will be closing three regional organisations.

The company currently operates in more than 100 markets. Under its strategic restructuring, these will be grouped into ten clusters.

The new organisational structure will be effective from 2 April.

The company will also invest in marketing, digital, merchandising and business intelligence.

It will also establish a global business services centre, two global business units and a new function called Network & Franchise Management.

Pandora expects these initiatives will help strengthen its leadership for future growth and become a consumer-focused organisation.

The company has already decided to create a Digital Hub in Copenhagen.

In May 2018, Pandora entered an agreement with BJ FitzPatrick Holdings to acquire the Pandora store network in Ireland for €23m.

In a separate development, Pandora has reportedly announced the closure of 30 stores in Italy due to the coronavirus outbreak.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.