Enterprise management solutions provider PDI has taken steps to expand its presence in the US retail enterprise software market through acquiring Excentus .

Based in the US, Excentus offers loyalty and coalition marketing solutions to retail, grocery, and convenience retail segments.

After the transaction, more than 600 customers from Excentus will join the PDI’s network.

The deal will allow PDI to deliver software technology and data solutions to more customers in the retail domain.

PDI chief executive officer Jimmy Frangis said: “This acquisition is an ideal complement to PDI’s existing business and one that supports our ongoing mission to help customers and employees thrive in a digital economy.

“The portfolio expansion in the retail industry with Excentus’s customer relationship solutions deepens and extends our retail capabilities.

“The portfolio expansion in the retail industry with Excentus’ customer relationship solutions deepens and extends our retail capabilities.”

“It’s a perfect match to our existing enterprise software solutions and offerings that will help retail operators optimise and transform their business and provide customers with a more complete enterprise marketing solution.”

Excentus currently owns and operates multi-merchant national coalition programme, Fuel Rewards.

The programme is used by more than 14.5 million members saving more than $1bn in fuel purchases since 2012.

Apart from operating Fuel Rewards, the company is also offering its technology and services to convenience retailers to assist them in developing and operating loyalty programmes.

PDI will also add Excentus’ software-as-a-service (SaaS) loyalty platform to its network of software solutions and offerings.

Excentus president and chief executive officer Brandon Logsdon said: “PDI’s acquisition of Excentus will allow us to deliver powerful, more fully integrated solutions, with unmatched service and features that will help customers deliver a compelling RoI.”