Global retail technology company PDI Technologies has acquired Skupos, a US-based data platform for the convenience retail industry.    

With locations in San Francisco, California and Denver, Colorado, Skupos connects independent convenience stores and consumer packaged goods (CPG) brands to help drive profitable retail.

Using the platform, single-store operators gain access to the programmes and discounts of CPG brands.

In addition, brands can also get data and insights that will help them understand their product’s performance at independent convenience retail locations.

PDI Offers, Media Network and Insights senior vice-president and general manager Jamie Hudson said: “Skupos has achieved impressive scale in the independent and small-chain channel. By bringing Skupos customers together with PDI, we can now offer brands access to performance and activation at more than 25,000 independent sites, which benefits everyone across the convenience ecosystem.”

The acquisition of Skupos is part of PDI’s continuous investment towards connecting convenience and driving industry transformation.

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PDI has been delivering service to more than 200,000 locations worldwide, helping them expedite their growth.

PDI consumer engagement president Brandon Logsdon said: “When it comes to the c-store, PDI knows more than anyone else about what was sold, when it was sold and who bought it.

“Expanding our footprint with the acquisition of Skupos strengthens that knowledge and makes it even more appealing for brands and retailers looking to accelerate their profitability and progress, who then pass on their wins to consumers.”

Berenson & Company acted as the company’s financial advisor during the transaction.

Financial terms of the transaction have not been disclosed.