Retail chain Pep&Co has planned to open 150 fashion outlets in UK discount retailer Poundland.
With the addition of the new outlets, Pep&Co intends to double its locations in Poundland to 300 in this year.
Between February and April, the retailer intends to expand in Ireland with the launch of the same store-in-store concept in Dealz stores.
Pep&Co managing director Adrian Mountford was quoted by media sources as saying: “This Christmas, we sold over a million more items than we did in our whole first year of trading from standalone stores.
“Thanks to our partnership with Poundland – and now Dealz in the Republic of Ireland – we are set to double in size over the coming year, helping us to drive economies of scale to keep prices low, helping make Poundland an increasingly popular new fashion destination.”
Poundland stores with fashion concessions will be available at its five Dealz stores in France and 11 new locations in Scotland.
The retailer recently secured new loan funding for its investment plans.
Established in 1965, Pep&Co is owned by South African company Pepkor and is based in Watford, UK.
It has 32,000 employees in 3,800 stores across Europe, Africa, and Australasia.
Poundland was founded in 1990, with a single price-point on most items costing £1, including clearance items and proprietary brands.