US-based golf and tennis equipment retailer PGA Tour Superstore is expanding its presence with its first store in the Boston and New England region in the US.
Set to open on 2 February, the new store will be located 210 Andover Street in Northshore Shopping Mall in Peabody, Massachusetts. It features a 1,575ft² space for customers to practice their short game.
The Peabody location will offer a range of clubs, accessories, footwear and apparel for men, women and children. It also provides custom fitting and repair services along with lessons and clinics for customers.
PGA Tour Superstore president and CEO Dick Sullivan said: “At PGA Tour Superstore it is first and foremost about our customers and providing them a ‘retail-tainment’ experience unlike any other golf retailer in the US.
“We have built a culture within our team to deliver a radically different experience for our guests. As a native of Boston, I’m excited we are finally bringing PGA Tour Superstore to this region.”
In addition, the retail chain is planning to open its second location in Braintree, Boston, this spring.
PGA Tour Superstore has plans to open four stores in North Miami, Austin, Sarasota, as well as a second location in Denver this year.
As part of its growth strategy, the company aims to increase its store presence by over 50% in the next three years.
The retail chain is operated by AMB Group subsidiary Golf & Tennis Pro Shop, which currently operates 35 stores in 15 states across the US, with Peabody representing the 36th store.
Last week, the golf and tennis retailer announced deployment of Aptos Merchandise Financial Planning technology to optimise inventory performance and improve synergies across channels.