Digital in-store product location solution provider Point Inside has unveiled its chatbot technology through the StoreMode platform to help shoppers find products in-store.
A chatbot conducts a conversation between retailers and shoppers via auditory or textual methods.
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It helps the shopper to directly find solutions using self-service technology without the assistance of an in-store employee, enabling the retailer to enhance sales by reducing store labour expense.
Integrated with natural language understanding (NLU), machine learning and guiding map, chatbots help shoppers to interact using keywords.
The new technology helps shoppers to locate products through Facebook Messenger or SMS, as well as assists them to find in-store facilities such as restrooms, in-store pickup or customer service desks.
Point Inside co-founder and CEO Josh Marti said: “Today’s consumers expect instant answers and fast resolution. Time is invaluable and giving back that time immensely improves the shopping experience.”
Powered by the StoreMode platform, chatbots offer store-specific search services returned in text and dynamic link formats. Shoppers can directly point to the retailer’s app or to the web.
Integrated with NLU capabilities from Google API, Amazon Alexa and IBM Watson, among others, retailers can plug chabots into their existing services.
Point Inside offers a complete digital layer with physical retail, transiting the power of digital information to connected shoppers and store associates.
