Germany-based plus size clothing retailer Popken Fashion Group has selected open-source software platform Talend to enhance its omnichannel distribution strategy.

Talend offers features, such as cloud, big data, enterprise application integration, data quality and master data management.

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Prior to the deal, Popken partnered with QuinScape in 2017 to carry out its data hub strategy to link systems and share information in an application programming interface ecosystem.

Popken Fashion Group software development head Stefan Rahner said: “It’s absolutely necessary for our omnichannel strategy to interchange all of the inventory information between our stores, the main depot, the online shop and our partners.

“Prior to Talend, this interchange took place once a day. Now with Talend we are able to interchange this information in near real-time. Additionally, because of its cloud integration capabilities, Talend will play a key role in supporting our long-term cloud strategy.”

As a part of the deal, Popken’s existing enterprise resource planning has been replaced with Microsoft Dynamics 365 on the Microsoft Azure cloud platform.

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The shift of other applications to cloud is expected to take place in the next few months.

Popken trades brands, such as Ulla Popken, GINA LAURA, Studio Untold and JP1880, and employs more than 3,600 employees in over 30 countries.

The retailer also sells its products via 540 retail stores, franchises, an online store, mail-order catalogue and Amazon.

Talend products senior vice president Ciaran Dynes said: “The retail industry has become one of the most competitive markets in the world and long-established retailers continue to face a growing number of competitors as well as new demands around customer purchase experience.”