Pepco Group has finalised the sale of its Poundland business to Gordon Brothers International LLC, marking a significant step in the company’s strategy to focus on its higher margin Pepco retail operations.
The transaction, completed in June 2025, is expected to simplify Pepco Group’s structure and enhance overall profitability.
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Sale reflects shift towards higher margin business
The sale of Poundland, a UK-based discount retailer operating over 800 stores and employing around 16,000 people, aligns with Pepco Group’s decision to concentrate on its core Pepco brand, which primarily offers clothing and general merchandise.
In the previous financial year, Poundland accounted for about one-third of group revenues but contributed only 5% to earnings before interest, tax, depreciation, and amortisation (EBITDA).
The divestment is designed to improve revenue growth, increase margins, and boost cash generation by focusing on the more profitable Pepco operations across Europe.
About the new owners
Gordon Brothers is a global advisory, restructuring, and investment firm that specialises in helping businesses with asset management, turnaround, and growth strategies.
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By GlobalDataEstablished over a century ago, the company works across various industries to manage and revitalise brands and operations.
Their acquisition of Poundland fits within their wider approach to investing in retail businesses and supporting their development.
Transaction details and future relationship
Poundland was sold for nominal consideration, with Pepco retaining secured and unsecured loans amounting to £30 million as part of the deal.
A restructuring plan involving the transfer of certain financial arrangements is pending approval by the High Court in England. Under the new ownership, Poundland will continue to operate under its established brand in the UK, led by current managing director Barry Williams.
Pepco Group expects to retain a minority investment interest, allowing it to maintain some involvement in Poundland’s future performance.
Both companies have also agreed on transitional service arrangements to support operations during the changeover.
This move is part of a broader strategy by Pepco Group to streamline its portfolio and focus on sectors delivering higher returns and stronger growth prospects, moving away from fast-moving consumer goods (FMCG) and potentially considering further divestments in related businesses.
Several news outlets, including the BBC, have reported that Poundland was sold for approximately £1. However, Pepco’s official statement did not disclose a specific sale price, instead referring only to the shares being sold for “nominal consideration,” which typically means a very small or symbolic amount.
